Top Advertisers, Ad Categories & Advertising Media in India

Between 2005 and 2012, the ad industry more than doubled in size-from Rs 15,636 Crore to Rs 35,074 Crore.Some product categories like writing instruments, washing powder /liquids, aerated soft drink and hair oils , which were in top 10 in 2001 have dropped off the list in 2012.

 In this post we are going to know about (1) Who are India’s biggest advertisers? (2) Which are the product categories that dominate advertising spend and (3) which media are they spending money on?

Top advertisers on TV (by Category)                                                               

  • Social Advertisement
  • Toilet Soaps
  • Cellular Phone Service
  • Cell phones
  • Auto Industry

Top advertisers in print (by Category)

  • Social Advertisements
  • Real Estate
  • Auto Cars
  • Hospitals/Clinics
  • Education

Top Ad Categories

  • Travel
  • BFSI
  • Auto
  • Online Publishers
  • Consumer Durables
  • IT
  • FMCG
  • Education
  • TV/Radio
  • Print Publishing

Top Media of Advertising in India

  • TV
  • Newspaper
  • Outdoor & retail
  • Digital
  • Radio
  • Magazine
  • Cinema